Florida Pool Heating561 Media

90 days to more
booked jobs

A plan for Florida Pool Heating
October 7, 2026

Valencia Palms, Delray Beach: six heaters replaced by your crew

Google already trusts you

#1

You're the top map result in Fort Lauderdale for pool heater installation and pool heat pumps, with 417 reviews at 4.8 stars, more than Blue Oasis and Aqua King, the two companies beside you in those results.

Google mobile search from Fort Lauderdale and your Google Business Profile, October 6, 2026

Florida Pool Heating · 90-day lead planOctober 7, 2026 · 561 Media

Your next customers are already searching

7,266

times this summer Google showed your site to someone searching “pool heater repair.”

Clicks from Google are up 37% on last year. The next step is turning those repair and installation searches into calls.

Google Search Console, July 4 to October 3, 2026, compared with the same dates in 2025

Florida Pool Heating · 90-day lead planOctober 7, 2026 · 561 Media

Your budget can work harder at the same spend

$1,300

a month we'll move onto repair and installation searches in your service area.

Tighter keywords and service-area targeting put the budget you already spend in front of people ready to hire.

Based on Google Ads, September 6 to October 5, 2026

New HeatWave SuperQuiet, The Classic at Kensington, Coral Springs
Florida Pool Heating · 90-day lead planOctober 7, 2026 · 561 Media

Every lead, matched to a booked job

100%

of forms and calls tracked, starting this week.

When Google can see which leads turn into jobs, it finds more people like them. We'll review the leads with you every week.

Florida Pool Heating · 90-day lead planOctober 7, 2026 · 561 Media

First 30 days: track every lead and refocus the ads

  1. 1Track every form and call, starting this week
  2. 2Rebuild your Google Ads around repair and installation, at today's budget
  3. 3Turn the contact page into a free-estimate page
  4. 4Two emails a week to your customers, and review requests restart
Florida Pool Heating · 90-day lead planOctober 7, 2026 · 561 Media

Days 31 to 60: win the repair searches

  1. 1Rebuild the repair page so it ranks for “pool heater repair”
  2. 2Get into the map results for “pool heater repair near me”
  3. 3Strengthen the signals Google uses to rank you: one address, clean links, one page per topic
  4. 4Put your prices and financing where buyers can see them
Florida Pool Heating · 90-day lead planOctober 7, 2026 · 561 Media

Days 61 to 90: be ready when it gets cold

7×

more people search for pool heater repair at the winter peak than in September.

By then month one will show your real cost per job. Our aim is about 23 leads a month from ads at today's budget, and any increase is based on those results, not guesses.

Search volume: DataForSEO, Miami and West Palm Beach. Lead aim: your current cost per click and call rate.

Black Diamond, Wellington: two gas heaters converted to three heat pumps
Florida Pool Heating · 90-day lead planOctober 7, 2026 · 561 Media

What we need from you today

  1. 1Keep the ad budget where it is for month one. We prove it before anyone spends more.
  2. 2Confirm the address and main number Google should show: Margate, 954.341.2002
  3. 3Pick a reward for customers who send a referral
  4. 4Send the list of customers from the past year, for review requests
  5. 5Your fall offers: is the $600 bundle still good, and what's Black Friday?
  6. 6“We'll beat any price”: keep it with written terms, or drop it
Florida Pool Heating · 90-day lead planOctober 7, 2026 · 561 Media